Summer is the perfect time to show off your natural beauty…and post a selfie au naturel. Going foundation-free comes with great skin perks, and it can support a great cause—RF Go Naked Day. Post a makeup-free selfie using #RFGoNaked on July 8, and Rodan + Fields will donate $5 to the nonprofit buildOn to provide students with afterschool programs.

Start building your selfie confidence now so you’re ready to go naked (from the neck up):

STEP 1: Stick to your personal regimen. If you have existing concerns that make you camera-shy, follow a daily skincare routine (and be patient). Try UNBLEMISH Regimen to break the acne cycle, or REVERSE Regimen to tackle the appearance of dark spots and uneven skin tone... REDEFINE the way your skin glows with our anti-aging regimen. Remember, attempting to hide imperfections with layers of foundation can actually aggravate skin (or even trigger acne or sensitivity), whereas taking a time-out from cosmetics frees your pores from product build-up.

STEP 2: Exfoliate to reveal a fresh ‘you’. Dull, flaky skin is a no-win situation. Daily exfoliation helps remove dead skin cells to give your complexion an instant reboot. A gentle facial massage (while applying moisturizer, for example) can also help boost your natural radiance.

STEP 3: Skip the photo filter—and take five. Before you snap a selfie, use SOOTHE Sensitive Skin Treatment to rescue dry, chapped and red-looking skin in just 5 minutes. Dimethicone and allantoin fortify the skin’s natural moisture barrier and reduce signs of sensitivity, while optical filters neutralize the look of redness.

STEP 4: Say hello, bright eyes. Leading up to your makeup-free photo session, give your peepers a little TLC with REDEFINE Multi-Function Eye Cream. Peptides help minimize the look of crow’s feet and reduce the appearance of dark circles and puffiness. Plus, optical filters visibly brighten the eye area—so you can skip the concealer.

STEP 5: Smile. Put your best pucker forward by applying ESSENTIALS Lip Shield. This smooth, hydrating formula keeps lips feeling soft and youthful-looking, while adding SPF 25 sun protection.

No matter where you are on your journey to a healthy-looking complexion, try skipping the foundation for just a day and see how great it feels to give your skin a fresh start!

love + gratitude,

jahneva